Trump has long emphasized branding and messaging as central to his political strategy. Since first launching his campaign in 2015, he has carefully curated phrases that resonate with his base. His remarks at the dinner reflect a continued focus on maintaining control over those messages, which he views as essential to his political identity and influence.
This isn’t the first time he has called out other politicians for adopting similar language. But now, as the sitting President once again, his criticism carries additional weight. The speech underscores how Trump continues to view politics not just as a matter of policy, but as a battle over messaging and narrative control.
You can watch the full clip on SuperDuperVision below now.
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